OUR APPROACH FOR YOUR BUSINESS SOLUTION

Once we have a complete understanding of the project, your business, and business needs, we focus our efforts on determining your business opportunities and the best targets that we can achieve for you. This involves establishing goals that will fulfill the objectives of your project and business needs.
We believe that clear KPIs (Key Performance Indicators) are needed to ensure the project and any supporting campaigns are designed and implemented in the correct direction and with the best possible spend. We will set SMART objectives: Specific, Measurable, Achievable, Realistic, and Timely-based goals to achieve your dreams and maximize ROI (Return On Investment).

Once we have clearly defined the goals and objectives of the project, our team of certified experts will conduct business, digital assets, market and competitive analysis using scientific approaches and will formulate a digital marketing strategy and supporting campaign plan which is tailored according to your business needs and project at hand. The campaign plan will include what digital assets are needed, marketing channels that will need to be setup and what marketing communications will need to take place. In order for brands to compete in today’s online environment, storytelling is important, so in this step, our team of experts will help determine the best way to communicate your brand story so it appeals to your target markets.
No matter what sized company, budget, or stage in your business life-cycle, we will ensure that all production and online marketing activities are implemented in the right order, with a step by step approach to achieve the goals and objectives that have been set in Goals and Objectives with the best possible ROI.

On the completion of Strategy and Planning, you will have a clearly defined digital marketing strategy aligned with your company business strategy. Our team will have completed all the production necessary to support the marketing campaigns, set up and tested all web analytics to track and monitor the KPIs set up in Goals and Objectives to report to you on the performance of the campaigns.
Once we have your sign-off, the campaign will launch. Whether your project needs one specific digital marketing service or an integrated digital marketing campaign, our team of experts will ensure all drives are implementing according to schedule and budget using our proprietary systems.

Throughout the campaign, our team of experts will be monitoring the data daily to ensure that it is implementing correctly. E-commerce online adopts a scientific approach to digital marketing and focuses on continually improving return on investment by conducting multi-variate testing on each marketing channel. Our team will set up A/B tests to learn how your customers respond to different messages and optimize the best possible formula that generates the highest returns with the lowest marketing cost.
Optimization is where the fascinating part of digital marketing happens. We track and gain valuable data about your customers’ behavior, so we can improve the campaign’s performance based on how they respond to different activities, offers, and messages. Data we analyze are how many people saw your ad, how many clicks on your ad, which ads performed better (i.e., A vs. B), how long they spent on your site, and which ads or keywords brought the most sales and inquiries.
Tracking campaign data will allow you to see the campaign results in a microscopic view, which will enable you to allocate metrics better during the campaign stage through optimization activities so you are getting the best possible results.

Based on the performance report, our team evaluates the results of all the tests we carried out and provides recommendations and suggestions for the next month’s campaigns. The collected data, it will allow us to answer test hypotheses, identify working formulas that give the best results, benchmark, and continually build and improve performance throughout the project.
Our consultants work in partnership with our clients and discuss and share feedback on reports regularly to continually ensure the best possible paths to achieve the project’s goals and objectives.